Now this one is for the record! Even if this commercial is through and the product has been endorsed... You still think you watched a Coke TV ad! What's missing are the COKE Logo and the "Open Happiness" slogan which are typical of every Coke TV Ad.
In the first few seconds of this HALLS menthol candy TV Ad, you would think that you're watching a new Coke TV Commercial... Because of the Polar Bear!
Coke Philippines highlighted its Social Responsibilty with this TV Ad.
Smiley :-) is always been a trademark of Coke in bringing happiness to its drinkers. But in this TV Ad... it went further... in a positive way of course. They transformed Smiley to Positively! And may I say, a brilliant idea!